Do you know where you stand in the market? Do you know how your products are performing against your competitors? What are the specific product trends in medical supplies and devices? When you’re developing go-to-market strategies, you need accurate market information to attain insights into trends around market, company and product dynamics. GHX Market Intelligence (MI) provides a clear picture of market penetration and insight into competitive performance with comprehensive data for your sales, whether distributed, direct or a combination.
With GHX MI, you have access to aggregated sales data from multiple sources via a single data analytics user interface. Manufacturer product data delivered thru distribution channels (distributed data) is obtained through an exclusive relationship with a major healthcare industry distributors’ association, representing the only source for detailed, geographically relevant competitive market data and average selling price (ASP) reporting. Manufacturer product data delivered directly to the hospital/clinic (direct data) is captured through the GHX network of hospitals that provide purchase order transaction data.